Zera App Design – Medydesign Studio

client

Sonic Lab

YEAR

2025

Services

Research, Wireframes,
Style guides, Visual design, Prototype

DEADLLINE

6 Weeks

screens

30+

01.

Intro of case

ZERA is an insightful, personal AI coach built to guide people through everyday challenges. Redesigning it meant more than updating visuals—it meant shaping a deeper emotional connection. The challenge was balancing simplicity with meaningful depth, creating an experience that feels calm, safe, and supportive. For users who may feel anxious or drained, every detail was crafted to convey empathy and trust, making ZERA feel like a gentle companion rather than just another tool.

Understanding User Needs: Ghizlane often feels emotionally drained after long teaching days. While she wants to take care of her mental well-being, most wellness apps feel overwhelming, impersonal, or too time-consuming. She struggles to find a tool that truly understands her emotions and fits naturally into her daily routine.

Persona Creation: Based on the research, we develop user personas that represent your target audience, ensuring the design aligns with their expectations and goals.

Customer Journey Mapping: We map out the entire user journey, from initial awareness to post-interaction, to ensure we address every touchpoint for a seamless experience.

Low-Fidelity Wireframes: Our team creates wireframes that outline the structure of each page or screen, focusing on layout and functionality without getting into visual details.

02.

The Problem

ZERA is an insightful, personalised AI coach designed to help people navigate everyday life challenges. Redesigning it went far beyond visuals—it was about redefining how users connect emotionally with technology. The key challenge was balancing simplicity with depth, creating an experience that feels calm and light while still offering meaningful reflection. For users who may feel anxious, sad, or mentally fatigued, every detail had to convey safety, empathy, and trust—making ZERA feel like a gentle companion rather than just another digital tool.

Expert Selection Redesign – Created a more human and reassuring experience to help users feel comfortable and confident when choosing support.

Simplified Mood Log – Transformed mood tracking into a quick one-tap emotion tracker, reducing friction and encouraging consistent use.

Progress Page Improvements – Enhanced clarity and orientation so users can easily understand their emotional patterns and personal progress.

Chat Experience Optimization – Streamlined the interface to support smoother, more engaging conversations with experts.

Personalized & Interactive Features – Added elements that increase engagement and help users feel more connected to their wellbeing journey.

Anonymous Sharing Space – Designed a safe environment where users can openly share experiences while maintaining privacy.

Consistent UI System – Introduced a modern, cohesive design language across the app to ensure an intuitive and confidence-building experience.

03.

Main result

The redesigned ZERA experience creates a more human, calm, and emotionally supportive mental-wellbeing app. By simplifying onboarding, making mood tracking easier, and improving clarity across progress and chat features, the app now feels more intuitive and approachable. The experience encourages users to reflect on their emotions, builds trust through empathetic interactions, and delivers a cohesive, comforting journey that supports long-term engagement.

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